Marketing Lead

Job description

MOTIFE ( is a Krakow-based consulting startup. We help tech companies set up their presence in Poland. From setting up an office, through recruitment of teams to interim operations management, we provide an end-to-end service to help kick-start and run their subsidiaries in Poland.

In response to the rapid growth, we are looking for an experienced Marketing Lead to help us in our overall marketing efforts. You will report to the CEO and be responsible for the company’s marketing strategy and its day-to-day execution. You will develop and execute marketing plans to reach targets from brand awareness to offering promotions. You should be well-versed in marketing concepts, principles, and tactics.


  • Designing and developing marketing campaigns
  • Executing outbound or inbound marketing activities (content development and optimization, advertising, events planning, etc.)
  • Planning and executing initiatives to reach the target audience through appropriate channels (social media, e-mail, etc.)
  • Conducting market research
  • Analyzing marketing data (campaign results, conversion rates, traffic, etc.) to help shape future marketing strategies
  • Undertaking individual tasks of a marketing plan
  • Contributing to the company as a whole to be successful in its strategic aims


  • Proven experience as a marketing specialist or a similar role
  • Thorough understanding of marketing elements (including traditional and digital marketing such as SEO/Social media etc.) and market research methods
  • Demonstrable experience in marketing data analytics and tools
  • Solid computer skills, including MS Office, marketing systems and online applications (Web analytics, Google Adwords, etc.)
  • Well-organized and detail-oriented
  • Exceptional communication and writing skills
  • Commercial awareness partnered with a creative mind
  • BSc/BA in marketing, communications or equivalent
  • Excellent written and spoken English, native speakers strongly preferred
  • Prior experience in copywriting
  • Familiarity with IT industry will be a plus

Personal profile:

  • High level of responsibility and autonomy from day one
  • Entrepreneurial mind
  • Attention to quality
  • Analytic mind and focus and ability to think strategically
  • Willingness to work in a start-up environment

We offer:

  • A friendly startup environment where you have a real influence on the services we deliver
  • Competitive package (employment contract, medical insurance, life insurance, sports card, snacks in the office and more)
  • An ability to work with international customers
  • An opportunity to grow and learn
  • Flexible working hours and options to work remotely
  • Cozy office space in the center of Kraków